laCabine shines on QVC UK with seven exclusive rituals and a live multi-platform presentation

On 17 January, we took another step forward in our international expansion strategy with the launch of our new website. a10> international expansion with a very special appearance in one of the sales channels of the most a18> channels of sale most relevant of the United Kingdom United Kingdom. Our Area Manager, Harriet Bird, presented the Cabin on live both on the television channel QVC a38> UK as well as on its simultaneous broadcast on YouTube Live, bringing the experience of the brand to thousands of British households.

During the session, Harriet not only introduced laCabine’s philosophy and scientific approach, but also presented seven exclusive routines created especially for QVC, designed to address different skin needs and offer comprehensive, effective solutions that are easy to incorporate into your daily routine.

Each ritual combines selected products to work synergistically, optimising visible results and ensuring a comprehensive skincare experience. In addition, Harriet explained live how to incorporate each product step by step, offering practical advice and real-time demonstrations that helped viewers better understand the benefits of each routine.

Among the proposals highlighted were presented:

  • laCabine Anti-Ageing Reviving Elixir 5 Piece Ritual, a complete routine focused on combating the visible signs of ageing and revitalising the skin.

  • laCabine Pure Hyaluronic Day Defence 3 Piece Ritual, designed to provide deep hydration and daily protection.

  • laCabine Even Glow Niacinamide 5 Piece Ritual, formulated to improve tone, minimise imperfections and enhance radiance.

  • laCabine Collagen Boost Bright Eyes Duo, a duo specifically designed for revitalising and firming the area around the contour of the eyes.

  • laCabine Vitamin C Bright Start 2 Piece Ritual, ideal for achieving a more radiant and even-toned from the very first step of your routine.

Each of these rituals was designed not only to meet specific skin needs, but also to offer a sensory and practical experience, turning each application into a moment of self-care and well-being. Thanks to this live presentation, viewers were able to see the effectiveness of the products in action, learn how to combine them according to their needs, and discover how laCabine adapts its solutions for each skin type and cosmetic goal.

During the event, two of the routines sold out, demonstrating the brand’s popularity and the interest it generated. We would like to take this opportunity to thank all the team members who made it possible to bring laCabine to QVC and who continue to work to improve and consolidate its international presence, bringing our products to more and more markets and consumers around the world.

Here you can see a section of our appearance on QVC!